Energy Star

I was tasked to create a compelling and energetic animation for a large event Energy Star was hosting. An initial script was provided and I was able to jump right into visual concepting. Starting with whiteboard drawings, then inks, followed by animation ready storyboards. A very tight turnaround didn’t allow a lot of time to doddle. Since the bulb is the hero it needed to stand out. It was going to have a lot of motion and some simple dynamics throughout. 3D was the simplest way to achieve the effect. At the same time I wanted the overall look to be cartoony and fun. There would be a lot of characters and extra bits of animation. I wanted to focus on simple, quick movements, and seamless transitions to lead the animation since the VO was going to be so quickly paced. Overall, I am quite proud of the outcome.