Donate Life Maryland

I’ve been working with Donate Life Maryland, on an ongoing basis, for 10+ years. In that time I’ve had the opportunity to help evolve the brand and advertising from the ground up. Starting with one-off pieces like pens and magnets I’ve been able to develop more fully flushed out campaign materials for print and online. T-shirts to busses and trains, DMV placements, radio, and finally broadcast. These are some samples of where the brand started with us and how it evolved over the years working on a shoestring budget. And I mean shoestring. On the second campaign I actually sewed the capes for the photoshoot. It was quite fun. Since then I’ve helped grow the cause and spread the word throughout Maryland.